Born in New York, raised in São Paulo, and somehow ending up in Los Angeles, Beto González is shaped by three of the world's great cities — and the traffic of at least two of them. A Brazilian-American musician and self-taught woodworker with master's degrees in Ethnomusicology and Latin American Studies, he also side-hustles as a Lecturer in the Department of Music at California State University, Northridge.

Forged by the concrete brutalism of São Paulo and the gloriously chaotic spirit of Los Angeles, Beto creates designs that marry clean, elegant simplicity with the rugged soul of the industrial age. His work draws from Mid-Century Modern, Japanese, and Brazilian furniture design — because great design doesn't respect borders.

A man with sunglasses, a black cap, and a gray zip-up hoodie sitting in a desert landscape with rocky formations, shrubs, and a cloudy sky.
A man with sunglasses, a black cap, and a gray zip-up hoodie sitting in a desert landscape with rocky formations, shrubs, and a cloudy sky.